The actual day of founding NOWASTE was the 17.09.2009 – the 8th birthday of Mia. It was a birthday as you would imagine. Lots of guests, a beautiful day, delicious food from the barbecue, lots of cakes… and, as we witnessed in the evening, lots of waste: plastic cups, paper plates, plastic forks.
An entire bag! Then it dawned on us, we need to act, we need to do it differently.
In a world where ocean trash accumulates at the beaches, where hills of rubbish become mountains, where human beings become knowingly or unknowingly the greatest threat to the eco system and its balance – is where we intended to place our contribution.
We are movers and shakers; thus, it was clear to us from the very beginning: We did not want an idealistic approach, we wanted a practicable and reasonable solution.
The motto is: Get away from non-biodegradable plastic waste piles, away from squandering resources – and move towards useful, elegant and interesting products.
This goal is possible, intelligent, necessary and with reference to the future long overdue. And the beginning of the success story of NOWASTE.
With one goal: NO WASTE !